Public relations builds a brand's reputation through sharing the right information to the right places and people. Understanding the target audience is the most important part of any successful public relations strategy. In a mix of activities, public relations is another way to reach your audience. It helps build awareness...
5 EFFECTIVE CRISIS COMMUNICATIONS PRO-TIPS FOR BRANDS
It is said that every two years, most brands will experience a potential crisis situation that could have an adverse effect on their brands. The COVID-19 crisis that began in early 2020 for example, can be depicted as a compendium of crisis management situations for brands; where businesses around the...
MEDIA RELATIONS VS PUBLIC RELATIONS: BLURRED LINES?
Media Relations and Public Relations are two terms that are usually thrown together but contrary to popular belief, the two concepts are not the same. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the general public which can include employees, customers, industry, government...
FATE OF A PR AGENCY DURING A CRISIS
Within the past 9 months, Nigeria has been rocked by two major crises causing a change in status-quo and leaving only the strong to survive. One is the Covid-19 pandemic which has gone the longest, and the recent protest for Police reform which has put the government against the youths...
PR MANAGERS AND JOURNALISTS: FRIENDS OR FOES?
The relationship between Public Relations practitioners and Journalists in the Nigerian media space can at best be described as edgy, mostly tinged with suspicion and mutual distrust. Since the media industry itself just like any other, is a microcosm of the Nigerian entity, understanding the roles of both the PR...