THE ESSENCE OF MEDIA RELATIONS IN PR
The term “Media” simply refers to means of communication which has functions such as raising awareness, information dissemination, education, entertainment, socialization and agenda setting — all of which include oral, written and visual images. Media Relations on the other hand is a mutually beneficial relationship between a brand and a specific media outlet, which can […]
The Thin line between Public Relations (PR) and Media Relations (MR)
The difference between public relations and media relations can be confusing. They sound similar and even PR experts sometimes use them interchangeably. In fact, as more platforms of communication develop, the lines between the two are seemingly more blurred than ever. However, there are specific aspects that separate these communication terms and it’s important to understand […]
BENEFITS OF INFLUENCER ENGAGEMENT
Influencer marketing is pretty easy to understand. How this works is that you engage influencers who are popular within your target audience, they, in turn, spread the word about your product or service. One of the most common ways for influencers to spread the word about your product or service is through their social media […]
MEDIA RELATIONS VS PUBLIC RELATIONS: BLURRED LINES?
Media Relations and Public Relations are two terms that are usually thrown together but contrary to popular belief, the two concepts are not the same. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the general public which can include employees, customers, industry, government entities, investors, charities, suppliers and […]