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How PR Helps Hospitality Brands Grow in Nigeria

15/05/2025

In Nigeria today, everybody is talking about how to "package" well. This is not just...

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Monetization Challenges for Creators: Struggles with Platform Algorithms, Audience Retention, and Financial Stability

15/05/2025

Creators are redefining how content is consumed, shared, and monetised. However, turning creativity into a...

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Why Public Relations Professionals Are the Unofficial Ambassadors of Business

11/04/2025

I found myself in a meeting, listening as my boss expertly navigated a delicate conversation....

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Can We Really Quit Social Media in 2025? A Social Media Manager’s Honest Reflection

11/04/2025

As a social media manager, I can’t lie; sometimes, social media is exhausting. Don’t get...

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Let’s talk about something we’ve all faced in the PR world

10/03/2025

Whether it’s last-minute changes, unrealistic expectations, or the occasional meltdown, dealing with difficult clients is...

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The Real Measure of Success : Volume Metrics vs. Value Metrics

10/03/2025

Brands often fall into the trap of celebrating big numbers. "We hit 1 million impressions...

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PR Works… Unless You’re Secretly Working Against It

17/02/2025

When did our clients add “saboteur” to their names? No, seriously—when did that happen?You hire...

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Key Performance Indicators (KPIs) for Measuring Content Success and Their Application in Nigeria

10/02/2025

Key Performance Indicators (KPIs) serve as essential metrics that help brands assess their content’s impact,...

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How PR is Driving Nollywood’s Global Recognition

10/02/2025

Nollywood, Africa’s largest film industry, has experienced an unprecedented transformation in recent years, gaining recognition...

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The Rise and Dominance of Short-Form Video in Content Creation

13/01/2025

Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized content creation, capturing the attention...

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PR Power Play: Why Networking is the Real MVP

10/01/2025

Networking isn’t just a nice-to-have; it’s essential. The key component transforms cold calls into collaborations...

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PR Trends 2025: The 10 Hottest Public Relations Trends

10/12/2024

2025 is shaping up to be a year of significant change for the public relations...

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