How PR Helps Hospitality Brands Grow in Nigeria
In Nigeria today, everybody is talking about how to "package" well. This is not just...
Monetization Challenges for Creators: Struggles with Platform Algorithms, Audience Retention, and Financial Stability
Creators are redefining how content is consumed, shared, and monetised. However, turning creativity into a...
Why Public Relations Professionals Are the Unofficial Ambassadors of Business
I found myself in a meeting, listening as my boss expertly navigated a delicate conversation....
Can We Really Quit Social Media in 2025? A Social Media Manager’s Honest Reflection
As a social media manager, I can’t lie; sometimes, social media is exhausting. Don’t get...
Let’s talk about something we’ve all faced in the PR world
Whether it’s last-minute changes, unrealistic expectations, or the occasional meltdown, dealing with difficult clients is...
The Real Measure of Success : Volume Metrics vs. Value Metrics
Brands often fall into the trap of celebrating big numbers. "We hit 1 million impressions...
PR Works… Unless You’re Secretly Working Against It
When did our clients add “saboteur” to their names? No, seriously—when did that happen?You hire...
Key Performance Indicators (KPIs) for Measuring Content Success and Their Application in Nigeria
Key Performance Indicators (KPIs) serve as essential metrics that help brands assess their content’s impact,...
How PR is Driving Nollywood’s Global Recognition
Nollywood, Africa’s largest film industry, has experienced an unprecedented transformation in recent years, gaining recognition...
The Rise and Dominance of Short-Form Video in Content Creation
Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized content creation, capturing the attention...
PR Power Play: Why Networking is the Real MVP
Networking isn’t just a nice-to-have; it’s essential. The key component transforms cold calls into collaborations...
PR Trends 2025: The 10 Hottest Public Relations Trends
2025 is shaping up to be a year of significant change for the public relations...