In Nigeria today, everybody is talking about how to “package” well. This is not just for individuals, even businesses like hotels, restaurants, and lounges also need good packaging. That is where Public Relations (PR) comes in.
What Is PR in the First Place?
PR simply means how a business talks to the public and makes them like and trust their services. It’s not just about advertising; it’s about building a good brand name. For example, when a restaurant shares beautiful customer stories online and it goes viral, that is PR.
Why PR Is Very Important in the Hospitality Business
Nigeria is full of hotels, restaurants, lounges, and even short-let apartments. So, how will one stand out from the rest? Effective and Good PR is the answer.
Here’s how PR helps:
1. Creates a Good Image
When a hospitality brand is always seen doing good things like supporting local events or giving back to the community people start to trust them more. This trust enhances patronage over time.
2. Attracts Local and Foreign Clients
When international or local clients check online and see positive stories and reviews about a hospitality brand in Nigeria, they are more likely to visit. A strong online presence through PR means more customers.
3. Manages Bad Reviews
Sometimes things go wrong, maybe food delays or customer complaints. With good and effective PR, the hotel or restaurant can address the issue politely and professionally. This prevents damage to their reputation.
How Hospitality Brands Can Use PR:
You don’t need millions of naira to use PR well. Here are small effective ways to start:
- Post customer experiences on social media. Let people see happy faces.
- Engage the community. Even giving out food or special discount offers during certain festive periods or dates.
- Reply to comments online respectfully and timely.
- Share your story. How did you start? What makes your food or rooms special? People love real stories.
Written by: Joshua Okocha