How PR Helps Hospitality Brands Grow in Nigeria

In Nigeria today, everybody is talking about how to “package” well. This is not just for individuals, even businesses like hotels, restaurants, and lounges also need good packaging. That is where Public Relations (PR) comes in. What Is PR in the First Place?PR simply means how a business talks to the public and makes them […]

Monetization Challenges for Creators: Struggles with Platform Algorithms, Audience Retention, and Financial Stability

Creators are redefining how content is consumed, shared, and monetised. However, turning creativity into a sustainable career comes with its own set of challenges. From unpredictable platform algorithms to audience retention struggles and financial instability, creators constantly navigate obstacles that impact their earning potential. Social media and content platforms use complex algorithms to determine what […]

Why Public Relations Professionals Are the Unofficial Ambassadors of Business

I found myself in a meeting, listening as my boss expertly navigated a delicate conversation. Her ability to address concerns and guide the discussion toward a productive outcome was impressive. Right there, I thought to myself, “She’d make an excellent ambassador for the United Nations.” It was a passing thought, but it started on my […]

Let’s talk about something we’ve all faced in the PR world

Whether it’s last-minute changes, unrealistic expectations, or the occasional meltdown, dealing with difficult clients is part of the job. But here’s the thing—it doesn’t have to be a nightmare. In fact, handling tough clients can be an opportunity to showcase your professionalism, build trust, and even strengthen the relationship. Here are 5 tips I’ve learned […]