How PR Helps Hospitality Brands Grow in Nigeria
In Nigeria today, everybody is talking about how to “package” well. This is not just for individuals, even businesses like hotels, restaurants, and lounges also need good packaging. That is where Public Relations (PR) comes in. What Is PR in the First Place?PR simply means how a business talks to the public and makes them […]
Why Public Relations Professionals Are the Unofficial Ambassadors of Business
I found myself in a meeting, listening as my boss expertly navigated a delicate conversation. Her ability to address concerns and guide the discussion toward a productive outcome was impressive. Right there, I thought to myself, “She’d make an excellent ambassador for the United Nations.” It was a passing thought, but it started on my […]
Can We Really Quit Social Media in 2025? A Social Media Manager’s Honest Reflection
As a social media manager, I can’t lie; sometimes, social media is exhausting. Don’t get me wrong, I love my job. But there are days when I just want to disappear from every platform for a month. It feels like a never-ending loop: scrolling for hours, digging for the latest news, and chasing trends just […]
PR Works… Unless You’re Secretly Working Against It
When did our clients add “saboteur” to their names? No, seriously—when did that happen?You hire a PR agency and pay money for strategy, visibility, and reputation management. The team gets to work, holds meetings, drafts plans, secures opportunities and then, you do nothing. Nada. Silence. Not even an emailAnd let’s not forget the ones who […]
Key Performance Indicators (KPIs) for Measuring Content Success and Their Application in Nigeria
Key Performance Indicators (KPIs) serve as essential metrics that help brands assess their content’s impact, engagement levels, and conversion rates. In Nigeria, where digital adoption is growing rapidly, businesses must track and analyze these indicators to remain competitive. One of the most critical KPIs is website traffic, which helps businesses understand how many people are […]