THE EFFECTS OF THE COVID-19 PANDEMIC ON GENDER EQUALITY

While most people’s lives and work have been negatively affected by the COVID-19 crisis, analyses have shown that, overall, women’s jobs and livelihoods were more vulnerable to the pandemic. The magnitude of the inequality is striking and research has proven that women’s jobs are 1.8 times more vulnerable to this crisis opposed to men’s jobs. […]

MANAGING CLIENT RELATIONSHIPS: 7 TIPS FOR PR PROFESSIONALS

So much time and effort are put into acquiring clients, yet very few businesses spend the same energy nurturing existing relationships. This is quite unfortunate since a current client is much more profitable than a prospective one. Relationships: The Heart of the PR Business Many businesses, PR agencies included, often try to make success too […]

TIME-SAVING TIPS FOR WORK

1. Automation. Technology has made it easier to save time with automation especially when you have a lot on your plate. It is a really smart idea to let technology do as much of the work as possible; whether that’s setting up rules to filter your email inbox,  or automating time-intensive admin tasks through HR […]

HOW TO SPEND YOUR WEEKEND.

1. Spend Time With Loved Ones. Spending time with your loved ones goes beyond just building and sustaining a relationship. It actually develops a lasting positive impact on your emotional and social development. So what will you do with your family this weekend? Well, here’s what we suggest: Have a family dinner. This ritual is also said to […]

FATE OF A PR AGENCY DURING A CRISIS

Within the past 9 months, Nigeria has been rocked by two major crises causing a change in status-quo and leaving only the strong to survive. One is the Covid-19 pandemic which has gone the longest, and the recent protest for Police reform which has put the government against the youths of the country. For a […]