Author: Content Team

Content vs. Personality Code: Finding the Right Mix

Dressed in a simple polka-dot palazzo pant and bold red top, legs crossed, she exuded confidence as she discussed her career journey, achievements, and digital footprint. Though our conversation was productive, it was clear that privacy and data security were her top priorities. She rolled her eyes impatiently whenever the idea shifted away from career […]

𝐖𝐡𝐲 𝐃𝐄𝐈 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐞 𝐂𝐞𝐧𝐭𝐫𝐚𝐥 𝐭𝐨 𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

Diversity, Equity, and Inclusion (DEI) isn’t just a trend; it’s a necessity in modern PR. Today, brands are expected to be more than just businesses, they need to be advocates for change. Take Nike’s Dream Crazy campaign featuring Colin Kaepernick. Despite initial backlash, the move demonstrated Nike’s commitment to social justice, resulting in a 31% […]

Anaïs Cardot: A Global Voice Finding Her Groove in Afrobeats

In the music world, where genre lines increasingly blur and audiences crave diverse sounds, Anaïs Cardot stands out as an artist whose music resonates across borders. Hailing from a French-Gabonese background, Anaïs is a fluent speaker of English, French, Spanish, and Portuguese, which she seamlessly incorporates into her songs. Her unique artistry combines soulful vocals […]