ENTERTAINMENT PR: THE BUKIHQ MEDIA WAY.
Entertainment PR is vast. It encompasses public relations that handles musicians, bands, celebrities and actors; basically anyone who works within the field of entertainment. Here’s an example: An artist signed with, say Universal is releasing an album. To promote and help sell the album, and to ensure that the artist’s doings are in the […]
MEDIA RELATIONS VS PUBLIC RELATIONS: BLURRED LINES?
Media Relations and Public Relations are two terms that are usually thrown together but contrary to popular belief, the two concepts are not the same. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the general public which can include employees, customers, industry, government entities, investors, charities, suppliers and […]
WORKING AS A CONTENT/COPYWRITER REMOTELY FOR A PR TEAM
For me to properly explain what I do as a copywriter, let’s start with a simple definition of what copywriting is. Copywriting is the simple process of writing promotional materials and copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues etc. Unlike news or editorial writing, the soul of copywriting is […]