PR IN CORPORATE SOCIAL RESPONSIBILITY

It has been previously discussed that the relationship between Corporate Social Responsibility (CSR) and Public Relations (PR) attracts heated debates. For clarification’s sake, CSR is simply a set of practices that organizations use to contribute to the well-being of their immediate community. Individual brands also carry out CSR activities, to contribute their quota to a […]

2BABA, CAVEMEN, REMA SET TO THRILL FANS THIS EASTER ON AFRIKASHRINE TV – SUBSCRIBE

The legendary platform that birthed and nurtured the Afrobeat music genre — the New Afrika Shrine, is expanding its services into a global, live-streaming platform starting this Easter Weekend with a trio of performances from Rema, 2BABA, Cavemen as star performers on afrikashrine.tv. Afrikashrine.tv is a platform where all Afrobeat lovers can tap into and […]

UNLOCKING GLOBAL OPPORTUNITIES POST-COVID FOR WOMEN-LED BUSINESSES.

Women are the backbone of African economies and according to The Global Entrepreneurship Monitor Report, the continent has one of the highest percentages of women entrepreneurs in the world with 25.9% of the female adult population engaged in entrepreneurial activity, meaning that one in four women start or manage a business in Africa. Despite the fact […]

EARNED MEDIA FOR PR

Earned media is the organic news coverage your company receives. Earned media, usually nicknamed publicity is any material written about you or your business that you haven’t paid for or created yourself. It’s not paid for like advertising and therefore your actions alone “earned” you this attention. Earned media is not paid media, neither is […]