UNLOCKING GLOBAL OPPORTUNITIES POST-COVID FOR WOMEN-LED BUSINESSES.
Women are the backbone of African economies and according to The Global Entrepreneurship Monitor Report, the continent has one of the highest percentages of women entrepreneurs in the world with 25.9% of the female adult population engaged in entrepreneurial activity, meaning that one in four women start or manage a business in Africa. Despite the fact […]
EARNED MEDIA FOR PR
Earned media is the organic news coverage your company receives. Earned media, usually nicknamed publicity is any material written about you or your business that you haven’t paid for or created yourself. It’s not paid for like advertising and therefore your actions alone “earned” you this attention. Earned media is not paid media, neither is […]
PR MANAGERS AND JOURNALISTS: FRIENDS OR FOES?
The relationship between Public Relations practitioners and Journalists in the Nigerian media space can at best be described as edgy, mostly tinged with suspicion and mutual distrust. Since the media industry itself just like any other, is a microcosm of the Nigerian entity, understanding the roles of both the PR person and the Journalist is […]
WHY YOU NEED TO PAY ATTENTION TO YOUR PERSONAL BRAND
Visibility on the internet can be a critical success factor for your personal brand. Your brand makes you unique as a person, it is what differentiates you from the other individual. It is your beliefs and the driving factor behind the things you do. When you see a company or your favourite celebrity on TV […]
WORKING AS A CONTENT/COPYWRITER REMOTELY FOR A PR TEAM
For me to properly explain what I do as a copywriter, let’s start with a simple definition of what copywriting is. Copywriting is the simple process of writing promotional materials and copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues etc. Unlike news or editorial writing, the soul of copywriting is […]