Importance Of Online Media Monitoring

Understanding what is happening around you is the first essential step to long-term success for your brand. Media monitoring helps you to stay up-to-date with the latest trends without using up too much of your resources. Literally, Online media monitoring sprang out of traditional media monitoring (print, broadcast, wire). As such, it has been primarily used […]

WONDALAND VR EXPERIENCE

TENI THE ENTERTAINER fans are in for a treat when they score the chance to listen to her WONDALAND album through a never-before-seen virtual 3D animated WONDALAND reality experience on YouTube from the comfort of their homes! This experience which will hold when the WONDALAND album will be released, at midnight on Friday, March 19, […]

EARNED MEDIA FOR PR

Earned media is the organic news coverage your company receives. Earned media, usually nicknamed publicity is any material written about you or your business that you haven’t paid for or created yourself. It’s not paid for like advertising and therefore your actions alone “earned” you this attention. Earned media is not paid media, neither is […]

WORKING AS A CONTENT/COPYWRITER REMOTELY FOR A PR TEAM

For me to properly explain what I do as a copywriter, let’s start with a simple definition of what copywriting is. Copywriting is the simple process of writing promotional materials and copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues etc. Unlike news or editorial writing, the soul of copywriting is […]

HOW TO REPAIR A DAMAGED REPUTATION IN THE MEDIA

We all know the feeling, it was a bad day; you woke up on the wrong side of the bed; you had an argument with a loved one; your sports team lost again; you had a flat tire etc. There are so many reasons to get in a bad mood and one slight mistake, one […]