Understanding the Differences: Public Relations, Advertising, and Marketing

In the world of business, communication is like the heartbeat that keeps everything alive and thriving. Three key players in this communication orchestra are Public Relations (PR), Advertising, and Marketing. They each have unique roles, but they harmonise beautifully to create impactful messages that resonate with audiences. Public Relations (PR) Public relations is the practice […]


The term “Media” simply refers to means of communication which has functions such as raising awareness, information dissemination, education, entertainment, socialization and agenda setting — all of which include oral, written and visual images. Media Relations on the other hand is a mutually beneficial relationship between a brand and a specific media outlet, which can […]

Importance Of Online Media Monitoring

Understanding what is happening around you is the first essential step to long-term success for your brand. Media monitoring helps you to stay up-to-date with the latest trends without using up too much of your resources. Literally, Online media monitoring sprang out of traditional media monitoring (print, broadcast, wire). As such, it has been primarily used […]


TENI THE ENTERTAINER fans are in for a treat when they score the chance to listen to her WONDALAND album through a never-before-seen virtual 3D animated WONDALAND reality experience on YouTube from the comfort of their homes! This experience which will hold when the WONDALAND album will be released, at midnight on Friday, March 19, […]


Earned media is the organic news coverage your company receives. Earned media, usually nicknamed publicity is any material written about you or your business that you haven’t paid for or created yourself. It’s not paid for like advertising and therefore your actions alone “earned” you this attention. Earned media is not paid media, neither is […]