Navigating the Digital Storm: Crisis Communication in the Age of Social Media
Introduction In today’s hyper-connected world, where information travels at the speed of a click and public scrutiny is relentless, organisations face an unprecedented challenge in managing crises. Social media has not only revolutionized communication but has also significantly altered the landscape of crisis management. In this article, we delve into the intricacies of crisis communication […]
5 EFFECTIVE CRISIS COMMUNICATIONS PRO-TIPS FOR BRANDS
It is said that every two years, most brands will experience a potential crisis situation that could have an adverse effect on their brands. The COVID-19 crisis that began in early 2020 for example, can be depicted as a compendium of crisis management situations for brands; where businesses around the world were forced to shut […]