Leveraging Social Media for Crisis Management in PR
In today’s digital age, social media is crucial for crisis management in public relations (PR). Its real-time communication, extensive reach, and interactive nature empower PR professionals to manage crises effectively. Importance of Social Media in Crisis Management1. Real-Time CommunicationSocial media allows PR teams to instantly update the public during a crisis, controlling the narrative and […]
5 EFFECTIVE CRISIS COMMUNICATIONS PRO-TIPS FOR BRANDS
It is said that every two years, most brands will experience a potential crisis situation that could have an adverse effect on their brands. The COVID-19 crisis that began in early 2020 for example, can be depicted as a compendium of crisis management situations for brands; where businesses around the world were forced to shut […]