PR PROFESSIONALS ARE NOT PERFECT

Learn to manage your expectations of PR professionals by not thinking they’re superhuman.Public relation is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost inhumanly perfect at their job […]

IMPORTANCE OF PUBLIC RELATIONS IN AN ORGANISATION.

Public relations builds a brand’s reputation through sharing the right information to the right places and people. Understanding the target audience is the most important part of any successful public relations strategy.  In a mix of activities, public relations is another way to reach your audience. It helps build awareness and create a positive image […]