Just as the name implies, Online Review Management can simply be put as managing online reviews to protect and strengthen the reputation of businesses or a brand. Online reviews matter as they help you build your brand, inform you of your customers/audience experiences and educate you on ways you can...
BENEFITS OF INFLUENCER ENGAGEMENT
Influencer marketing is pretty easy to understand. How this works is that you engage influencers who are popular within your target audience, they, in turn, spread the word about your product or service. One of the most common ways for influencers to spread the word about your product or service...
MANAGING CLIENT RELATIONSHIPS: 7 TIPS FOR PR PROFESSIONALS
So much time and effort are put into acquiring clients, yet very few businesses spend the same energy nurturing existing relationships. This is quite unfortunate since a current client is much more profitable than a prospective one. Relationships: The Heart of the PR Business Many businesses, PR agencies included, often...
WOMEN IN PR: GENDER EQUALITY AND GAP IN PUBLIC RELATIONS
Whether or not one sees the gap is often a matter of which side of it you’re standing on. The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes...
DIGITAL PR: THE PR OF THE NEW AGE.
Over the years, PR has evolved and adapted to digitalization and without a doubt, the birth of Digital PR which can simply be put as the evolution of PR practices. The importance of Digital PR however, cannot be overemphasized as it is considered as a potent strategy that a brand...