Media Relations and Public Relations are two terms that are usually thrown together but contrary to popular belief, the two concepts are not the same. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the general public which can include employees, customers, industry, government...
KAMARU USMAN ANNOUNCES TRIP TO 9JA AS HE WINS THE UFC WELTERWEIGHT TITLE FOR THE 13TH TIME
Kamaru Usman, crowned UFC Welterweight Division 13-time champion, after defeating Gilbert Burns.Photo credit: Jeff Bottari / Zuffa LLC Defending and newly crowned world champion of the UFC's Welterweight showdown, Nigerian-American Kamaru Usman is expected in Nigeria after his gobsmacked win at the just concluded martial arts Ultimate Fighting Championship (UFC) in the...
THE DESIGN AGE: THE USE OF GRAPHIC DESIGN AS A KEY TOOL FOR COMMUNICATIONS
The digital age has made humans evolve into dual entities; a physical creature and a digital creature. The evolution might not be easily perceivable to most of us because we’re living through it, but when one considers that most humans now spend at least a quarter of their day interacting...
PR MANAGERS AND JOURNALISTS: FRIENDS OR FOES?
The relationship between Public Relations practitioners and Journalists in the Nigerian media space can at best be described as edgy, mostly tinged with suspicion and mutual distrust. Since the media industry itself just like any other, is a microcosm of the Nigerian entity, understanding the roles of both the PR...
WORKING AS A CONTENT/COPYWRITER REMOTELY FOR A PR TEAM
For me to properly explain what I do as a copywriter, let's start with a simple definition of what copywriting is. Copywriting is the simple process of writing promotional materials and copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues etc. Unlike news or editorial writing,...