In Nigeria today, everybody is talking about how to "package" well. This is not just for individuals, even businesses like hotels, restaurants, and lounges also need good packaging. That is where Public Relations (PR) comes in. What Is PR in the First Place?PR simply means how a business talks to...
Over 80,698 Fans Witness Burna Boy’s Historic Night at Stade De France
SEE PHOTOS HERE On April 18, global music superstar Burna Boy made history again by headlining a sold-out show at the iconic Stade De France in Paris. Performing to a massive crowd of over 80,698 people, Burna Boy delivered an unforgettable night filled with energy, surprise moments, and pure Afrofusion...
Why Public Relations Professionals Are the Unofficial Ambassadors of Business
I found myself in a meeting, listening as my boss expertly navigated a delicate conversation. Her ability to address concerns and guide the discussion toward a productive outcome was impressive. Right there, I thought to myself, “She’d make an excellent ambassador for the United Nations.” It was a passing thought,...
PR Works… Unless You’re Secretly Working Against It
When did our clients add “saboteur” to their names? No, seriously—when did that happen?You hire a PR agency and pay money for strategy, visibility, and reputation management. The team gets to work, holds meetings, drafts plans, secures opportunities and then, you do nothing. Nada. Silence. Not even an emailAnd let’s...
Key Performance Indicators (KPIs) for Measuring Content Success and Their Application in Nigeria
Key Performance Indicators (KPIs) serve as essential metrics that help brands assess their content’s impact, engagement levels, and conversion rates. In Nigeria, where digital adoption is growing rapidly, businesses must track and analyze these indicators to remain competitive. One of the most critical KPIs is website traffic, which helps businesses...