SOCIAL INCLUSION IN PR
Social inclusion in public relations (PR) refers to the practice of ensuring that communication efforts are designed to embrace and involve diverse audiences, fostering a sense of belonging and representation for all members of society. Social inclusion in PR goes beyond simply reaching a wide audience; it emphasizes connecting with different demographic groups and creating […]
THE RISE OF WEARABLE TECHNOLOGY: TRANSFORMING LIVES AND REDEFINING CONNECTIVITY
In the ever-evolving landscape of technology, wearables have emerged as a revolutionary force, seamlessly integrating into our daily lives and reshaping the way we interact with the world. From fitness trackers to smartwatches and augmented reality glasses, wearable technology has witnessed a remarkable ascent in recent years, promising to enhance convenience, efficiency, and connectivity. The […]
10,000 fans Dance to the Rhythms of Seun Kuti’s Afrobeat Magic in Salvador, Brazil.
In a night that will be etched into the cultural memory of Brazil, Seun Kuti, the internationally acclaimed Afrobeat sensation, delivered a spellbinding performance at Salvador on 24th November 2023. The Brazilian leg of his world tour proved to be a spectacular celebration of music, rhythm, and cultural fusion. Seun Kuti captivated the audience with […]
FIVE 2023 PR TRENDS YOU SHOULD KNOW
PR, like many fields, continues to evolve with changing technologies, societal shifts, and communication dynamics. Here are five PR trends for 2023 that everyone should be aware of: 1. AI-Powered PR and Chatbots: Artificial intelligence (AI) is increasingly being used in PR for tasks like data analysis, trend monitoring, and chatbots for customer interactions. AI […]
IMMERSIVE CUSTOMER EXPERIENCE: TRANSFORMING BUSINESS STRATEGIES FOR CUSTOMER LOYALTY
In 2023, consumers prioritise the overall experience, and this doesn’t mean that price and quality are relegated to the background. Both still have their role to play in shaping how we engage with the process of selecting, buying, and enjoying the products and services we invest in. An immersive customer experience goes beyond the mere […]