It is said that every two years, most brands will experience a potential crisis situation that could have an adverse effect on their brands. The COVID-19 crisis that began in early 2020 for example, can be depicted as a compendium of crisis management situations for brands; where businesses around the...
PR FOR BRANDS: THE CRYPTO SPACE
Behind every successful business, there is to an extent, a strong level of awareness. Studies have shown that there is a direct relationship between the growth of an enterprise and the number of people who know or have heard of that enterprise. It's a no-brainer. Take the instance of a...
THE IMPACT OF STEREOTYPES AGAINST WOMEN IN THE WORKPLACE
Gender inequality does not occur in a vacuum, rather it is deeply woven into every part of our society. As we celebrate workers this month, we choose to discuss ‘The Impact of Stereotypes Against Women in The Workplace’ in promotion of our commitment to the sustainable goal of Gender Equality....
ROLE OF EARNED MEDIA IN PR
Imagine you make a search on your brand and find an article or blog post about your product or service on the internet, an article or a news piece that a media house(s) did on your brand which you paid nothing for, or turning on the TV and watching your...
MEDIA RELATIONS VS PUBLIC RELATIONS: BLURRED LINES?
Media Relations and Public Relations are two terms that are usually thrown together but contrary to popular belief, the two concepts are not the same. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the general public which can include employees, customers, industry, government...