So much time and effort are put into acquiring clients, yet very few businesses spend the same energy nurturing existing relationships. This is quite unfortunate since a current client is much more profitable than a prospective one. Relationships: The Heart of the PR Business Many businesses, PR agencies included, often...
WOMEN IN PR: GENDER EQUALITY AND GAP IN PUBLIC RELATIONS
Whether or not one sees the gap is often a matter of which side of it you’re standing on. The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes...
DIGITAL PR: THE PR OF THE NEW AGE.
Over the years, PR has evolved and adapted to digitalization and without a doubt, the birth of Digital PR which can simply be put as the evolution of PR practices. The importance of Digital PR however, cannot be overemphasized as it is considered as a potent strategy that a brand...
IMPORTANCE OF PUBLIC RELATIONS IN AN ORGANISATION.
Public relations builds a brand's reputation through sharing the right information to the right places and people. Understanding the target audience is the most important part of any successful public relations strategy. In a mix of activities, public relations is another way to reach your audience. It helps build awareness...
GENDER AND GOVERNANCE: THE UNDER-REPRESENTATION OF WOMEN IN GOVERNANCE
Sequel to Nigeria’s celebration of Democracy - a government of the people, by the people and for the people and with respect to our commitment towards the sustainable goal of gender equality, we discuss the underrepresentation of women in governance in this month's newsletter. Since the re-birth of democracy in...