The advantages of running an effective PR campaign goes beyond attracting attention, creating awareness or complementing marketing/advertising strategies to building and sustaining both a positive and long-lasting reputation and relationship with both your internal and external publics. However, whether it's an agency or an in-house department, PR campaigns are strategic...
The Thin line between Public Relations (PR) and Media Relations (MR)
The difference between public relations and media relations can be confusing. They sound similar and even PR experts sometimes use them interchangeably. In fact, as more platforms of communication develop, the lines between the two are seemingly more blurred than ever. However, there are specific aspects that separate these communication terms...
Importance Of Online Media Monitoring
Understanding what is happening around you is the first essential step to long-term success for your brand. Media monitoring helps you to stay up-to-date with the latest trends without using up too much of your resources. Literally, Online media monitoring sprang out of traditional media monitoring (print, broadcast, wire). As such,...
WRITING FOR IMPACT: 5 IMPORTANT TIPS FOR EVERY WRITER
On a Friday, when I was in high school, my teacher walked into the class and said to me, “Chisom, I want you to write a story and submit it to me on Monday.” I did the task and submitted it as she directed. Little did I know that my...
ENTERTAINMENT PR: THE BUKIHQ MEDIA WAY.
Entertainment PR is vast. It encompasses public relations that handles musicians, bands, celebrities and actors; basically anyone who works within the field of entertainment. Here's an example: An artist signed with, say Universal is releasing an album. To promote and help sell the album, and to ensure that the...