There is a stark difference between news that is important to your company and its internal audience; and news that is important to your company’s external audience. Your internal audience may include employees and shareholders, while your target external audience might be new and existing customers or clients, the general...
Six Emerging Public Relations Trends
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ successes. Which public relations trends can help your growth and development? These aspects of the job can be tough to master, yet they can...
PR PROFESSIONALS ARE NOT PERFECT
Learn to manage your expectations of PR professionals by not thinking they’re superhuman.Public relation is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost...
PROJECT MANAGEMENT SKILLS IN EFFECTIVE PUBLIC RELATIONS
Every organisation - big or small - needs public relations. In today’s digital world, intensive competition, image and reputation management. It is a prerequisite for businesses to set themselves apart from their competitors. Businesses who use the services of Public relations companies - smaller businesses might hire a PR firm...
PUBLIC RELATIONS STRATEGIES – PERSONAL BRAND
JAMILLAH RAHMAAD SAYS: Your personal brand speaks for you, sometimes without even saying a word. You need to build your credibility as a personal brand and show people why they should choose your services versus those of the business down the street. If you are most interested in protecting your...