Every organisation – big or small – needs public relations. In today’s digital world, intensive competition, image and reputation management. It is a prerequisite for businesses to set themselves apart from their competitors.

Businesses who use the services of Public relations companies – smaller businesses might hire a PR firm while bigger businesses often have their own PR department domiciled in the company – always want to be ahead of the curve in communicating the goals and objectives of their brand and in doing this, there’s a small margin for error – if any at all. In today’s fast-paced world, missing a deadline or being beaten to the punch can result in major consequence for the PR goals of a business/brand, and this is where project management skills can help.

In PR, effective project management skills apply in many areas. Here are three:


An effective public relations pro must have excellent organisational skills. Multi-tasking and handling various parts of a project at once are essential to success, but this can take a toll on the individual or the team. Effectively delegating tasks to staff will result in smoother day-to-day for your team. This can lessen the workload for all projects when they are divided accordingly.


Timing in PR is crucial. Missing a deadline can render hours of hard work useless, and rushing to meet one can result in mistakes. Therefore, the value of project management cannot be underestimated. Making use of project management tools like calendars to keep track of changing schedules and new deadlines can be of immense help to meeting deadlines and remaining aware of deliverables.


Problems are not unique to one organisation. One key benefit of project management is that it can highlight weaknesses – internally and externally. Issues such as ineffective communication can slow PR projects, but having a management system in place will help identify and plug problems.

Effective deployment of project management skills into PR strategy will ensure timely achievement of deliverables and consistent improvement.

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