BURNA BOY DEBUTS “THE NIGHT BEFORE” CAMPAIGN FOR BRITISH LUXURY BRAND, BURBERRY
There’s no end in sight for the wins of Grammy award winner Burna Boy as he makes his first debut appearance for one of Britain’s leading fashion houses, Burberry in their latest festive campaign, titled, ‘The Night Before’. The campaign which celebrates the joyous moments of preparation that lead up to the festive period, stars Burna boy and […]
RUNNING EFFECTIVE PR CAMPAIGNS: 5 CORE TIPS FOR PR PROS
The advantages of running an effective PR campaign goes beyond attracting attention, creating awareness or complementing marketing/advertising strategies to building and sustaining both a positive and long-lasting reputation and relationship with both your internal and external publics. However, whether it’s an agency or an in-house department, PR campaigns are strategic and well-planned to achieve the […]