In Nigeria today, everybody is talking about how to "package" well. This is not just for individuals, even businesses like hotels, restaurants, and lounges also need good packaging. That is where Public Relations (PR) comes in. What Is PR in the First Place?PR simply means how a business talks to...
Monetization Challenges for Creators: Struggles with Platform Algorithms, Audience Retention, and Financial Stability
Creators are redefining how content is consumed, shared, and monetised. However, turning creativity into a sustainable career comes with its own set of challenges. From unpredictable platform algorithms to audience retention struggles and financial instability, creators constantly navigate obstacles that impact their earning potential. Social media and content platforms use...
Why Public Relations Professionals Are the Unofficial Ambassadors of Business
I found myself in a meeting, listening as my boss expertly navigated a delicate conversation. Her ability to address concerns and guide the discussion toward a productive outcome was impressive. Right there, I thought to myself, “She’d make an excellent ambassador for the United Nations.” It was a passing thought,...
Can We Really Quit Social Media in 2025? A Social Media Manager’s Honest Reflection
As a social media manager, I can’t lie; sometimes, social media is exhausting. Don’t get me wrong, I love my job. But there are days when I just want to disappear from every platform for a month. It feels like a never-ending loop: scrolling for hours, digging for the latest...
Let’s talk about something we’ve all faced in the PR world
Whether it’s last-minute changes, unrealistic expectations, or the occasional meltdown, dealing with difficult clients is part of the job. But here’s the thing—it doesn’t have to be a nightmare. In fact, handling tough clients can be an opportunity to showcase your professionalism, build trust, and even strengthen the relationship. Here...