Emphasising the reality that Public Relations (PR) is all about influence can never be too much — and when we say influence, let’s say it like it is. Influence — not tricks, stunts, spinning of distortions. Public Relations has been the 'Go-To' for brands and individuals who need to earn...
THE ESSENCE OF MEDIA RELATIONS IN PR
The term "Media" simply refers to means of communication which has functions such as raising awareness, information dissemination, education, entertainment, socialization and agenda setting — all of which include oral, written and visual images. Media Relations on the other hand is a mutually beneficial relationship between a brand and a...
3 WAYS TO MAKE YOUR COMPANY’S NEWS NEWSWORTHY
There is a stark difference between news that is important to your company and its internal audience; and news that is important to your company’s external audience. Your internal audience may include employees and shareholders, while your target external audience might be new and existing customers or clients, the general...
Six Emerging Public Relations Trends
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ successes. Which public relations trends can help your growth and development? These aspects of the job can be tough to master, yet they can...
PR IN CORPORATE SOCIAL RESPONSIBILITY
It has been discussed on many platforms that the relationship between Corporate Social Responsibility (CSR) and Public Relations (PR) is a debate in perpetuity. For clarification purposes, CSR is simply a set of practices that organizations and individuals use to contribute their quota to the well-being of their immediate community....