In Nigeria today, everybody is talking about how to "package" well. This is not just for individuals, even businesses like hotels, restaurants, and lounges also need good packaging. That is where Public Relations (PR) comes in. What Is PR in the First Place?PR simply means how a business talks to...
Key Performance Indicators (KPIs) for Measuring Content Success and Their Application in Nigeria
Key Performance Indicators (KPIs) serve as essential metrics that help brands assess their content’s impact, engagement levels, and conversion rates. In Nigeria, where digital adoption is growing rapidly, businesses must track and analyze these indicators to remain competitive. One of the most critical KPIs is website traffic, which helps businesses...
Leveraging Media Relations to Amplify Your Brand’s Message In Nigeria
The role of media relations in amplifying a brand's message has become increasingly significant, especially in a rapidly evolving media landscape. As the largest economy in Africa, Nigeria boasts a diverse and dynamic media industry, with numerous television stations, radio networks, newspapers, and online platforms reaching millions of people daily....
Why Purpose Driven PR is the Future for Nigerian Brands
For decades, PR has focused on crafting a positive image for companies. But in today's Nigeria, there's a growing expectation for brands to do more than just sell products. Consumers are looking for businesses that align with their values, that contribute to society, and that champion a greater good. This...
TAYO AINA’S DOCUMENTARY ON BOKO HARAM INSURGENCY SURPASSES 1 MILLION VIEWS
Nigerian filmmaker and YouTuber, Tayo Aina, has achieved a significant milestone as his documentary addressing the Boko Haram insurgency in the northern region surpasses over one million views on YouTube. This noteworthy accomplishment highlights the impact of Tayo's commitment to shedding light on critical issues and fostering positive change through...