Public relations (PR), is a popular term but a lot lack the basic understanding of what it truly means. Though many understand that PR is a gateway to building their marketing and enhance their online presence, only a few know the details of what PR involves, or why PR should...
THE ROLE OF DATA IN PUBLIC RELATIONS.
Data has overtime been introduced to every sector of work and business industry, the world over. It has shown how processed information can help guide in decision making as well as reporting, forecasting and generally gaining insights into pattern and experience. Big data allows companies to take a closer look...
THE IMPORTANCE OF CLIENT SERVICES/RELATIONS MANAGER IN A PR FIRM
Eric and Donald both started their business ventures in 2016. They both invested heavily in the fashion industry right in the heart of the competitive Lagos City. Eric was miles ahead of Donald in terms of capital expenditure and infrastructure. He bought a large mall facing the broader part of...
WRITING – THE LIFE WIRE OF PUBLIC RELATIONS
Every individual and business has a story to tell, and learning how to use written words to share that message can have a huge impact on the success of that brand - writing is the life wire of public relations. The role of PR is to ensure that the desired...
PUBLIC RELATIONS AND FOOTBALL
It is very likely that when you come across this headline, one or more of the following will come to mind: The English Premier LeagueManchester UnitedLiverpool FCLionel Messi & Cristiano RonaldoUEFA Champions LeagueWorld CupReal MadridBarcelona You would not be wrong to remember any or all of them. They have all...