The legendary platform that birthed and nurtured the Afrobeat music genre — the New Afrika Shrine, is expanding its services into a global, live-streaming platform starting this Easter Weekend with a trio of performances from Rema, 2BABA, Cavemen as star performers on afrikashrine.tv. Afrikashrine.tv is a platform where all Afrobeat...
PHOTOS: WHO WANTS TO BE A MILLIONAIRE? GOES LIVE! PREMIERES FIRST EPISODE OF SERIES 2 – THE REBIRTH
March 20, 2022, saw the historic premiere of the first episode of ‘Who Wants To Be A Millionaire? Series 2: The Rebirth' since the return of the show after a 5-year hiatus, in a private viewing party at the IMAX Cinema, Lekki, Lagos, giving guests a cinematic feel and view, making the...
UNLOCKING GLOBAL OPPORTUNITIES POST-COVID FOR WOMEN-LED BUSINESSES.
Women are the backbone of African economies and according to The Global Entrepreneurship Monitor Report, the continent has one of the highest percentages of women entrepreneurs in the world with 25.9% of the female adult population engaged in entrepreneurial activity, meaning that one in four women start or manage a business...
EARNED MEDIA FOR PR
Earned media is the organic news coverage your company receives. Earned media, usually nicknamed publicity is any material written about you or your business that you haven't paid for or created yourself. It’s not paid for like advertising and therefore your actions alone "earned" you this attention. Earned media is...
PR MANAGERS AND JOURNALISTS: FRIENDS OR FOES?
The relationship between Public Relations practitioners and Journalists in the Nigerian media space can at best be described as edgy, mostly tinged with suspicion and mutual distrust. Since the media industry itself just like any other, is a microcosm of the Nigerian entity, understanding the roles of both the PR...