Just as the name implies, Online Review Management can simply be put as managing online reviews to protect and strengthen the reputation of businesses or a brand. Online reviews matter as they help you build your brand, inform you of your customers/audience experiences and educate you on ways you can...
MANAGING CLIENT RELATIONSHIPS: 7 TIPS FOR PR PROFESSIONALS
So much time and effort are put into acquiring clients, yet very few businesses spend the same energy nurturing existing relationships. This is quite unfortunate since a current client is much more profitable than a prospective one. Relationships: The Heart of the PR Business Many businesses, PR agencies included, often...
WOMEN IN PR: GENDER EQUALITY AND GAP IN PUBLIC RELATIONS
Whether or not one sees the gap is often a matter of which side of it you’re standing on. The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes...
DIGITAL PR: THE PR OF THE NEW AGE.
Over the years, PR has evolved and adapted to digitalization and without a doubt, the birth of Digital PR which can simply be put as the evolution of PR practices. The importance of Digital PR however, cannot be overemphasized as it is considered as a potent strategy that a brand...
PR FOR BRANDS: THE CRYPTO SPACE
Behind every successful business, there is to an extent, a strong level of awareness. Studies have shown that there is a direct relationship between the growth of an enterprise and the number of people who know or have heard of that enterprise. It's a no-brainer. Take the instance of a...