EARNED MEDIA FOR PR
Earned media is the organic news coverage your company receives. Earned media, usually nicknamed publicity is any material written about you or your business that you haven’t paid for or created yourself. It’s not paid for like advertising and therefore your actions alone “earned” you this attention. Earned media is not paid media, neither is […]
WORKING AS A CONTENT/COPYWRITER REMOTELY FOR A PR TEAM
For me to properly explain what I do as a copywriter, let’s start with a simple definition of what copywriting is. Copywriting is the simple process of writing promotional materials and copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues etc. Unlike news or editorial writing, the soul of copywriting is […]
HOW TO REPAIR A DAMAGED REPUTATION IN THE MEDIA
We all know the feeling, it was a bad day; you woke up on the wrong side of the bed; you had an argument with a loved one; your sports team lost again; you had a flat tire etc. There are so many reasons to get in a bad mood and one slight mistake, one […]