Within the past 9 months, Nigeria has been rocked by two major crises causing a change in status-quo and leaving only the strong to survive. One is the Covid-19 pandemic which has gone the longest, and the recent protest for Police reform which has put the government against the youths...
A THIN LINE BETWEEN PUBLIC RELATIONS AND ADVERTISING
A lot of times people confuse the attributes of Public Relations, to mean advertising; or mistake marketing for PR. On many occasions, I have told people that I work in PR and almost immediately, get a retort like, “Wow; you guys make big money; advertising budgets are huge”. This made...
THE DESIGN AGE: THE USE OF GRAPHIC DESIGN AS A KEY TOOL FOR COMMUNICATIONS
The digital age has made humans evolve into dual entities; a physical creature and a digital creature. The evolution might not be easily perceivable to most of us because we’re living through it, but when one considers that most humans now spend at least a quarter of their day interacting...
EARNED MEDIA FOR PR
Earned media is the organic news coverage your company receives. Earned media, usually nicknamed publicity is any material written about you or your business that you haven't paid for or created yourself. It’s not paid for like advertising and therefore your actions alone "earned" you this attention. Earned media is...
PR MANAGERS AND JOURNALISTS: FRIENDS OR FOES?
The relationship between Public Relations practitioners and Journalists in the Nigerian media space can at best be described as edgy, mostly tinged with suspicion and mutual distrust. Since the media industry itself just like any other, is a microcosm of the Nigerian entity, understanding the roles of both the PR...