ENHANCING CREATIVITY – FINDING WORK-LIFE BALANCE

For many, creating a work-life balance in their everyday activities seems almost impossible. We are often dragged into the fast pace of the current digital world which calls for consistent strive for excellence and efficiency at work and in our everyday business life.“All work and no play makes Jack a...

MUSIC PROMOTION DURING THE PANDEMIC

Music, just like any other product or brand is driven by promotions, and one of the timeless vehicles for promoting music has always been through human congregations like concerts, shows, religious gatherings, clubbing, partying, relaxing at lounges/bars/pubs or unwinding at events that bring humans together physically to share experiences.  The...

STAYING RELEVANT IN TODAY’S WORLD

The world has been thrown into a whirlwind of activities since the advent of social media, only, now it's moving at a much faster pace. There is pressure on brands to make some room in the public space and stay relevant in an ever-changing industry. Surely, as a brand, you...

The Music Scene Amidst COVID-19 Pandemic

Change they say, is the only constant thing in life. Perhaps, nothing evolves or changes structure as often as music. It is fluid, it transcends boundaries and breaks language barriers, and that is why we hum along to songs we do not necessarily speak or understand. Popular songs such as...