Diversity, Equity, and Inclusion (DEI) isn’t just a trend; it’s a necessity in modern PR. Today, brands are expected to be more than just businesses, they need to be advocates for change.
Take Nike’s Dream Crazy campaign featuring Colin Kaepernick. Despite initial backlash, the move demonstrated Nike’s commitment to social justice, resulting in a 31% increase in sales. Authenticity pays off when you stand for real values.
In Nigeria, the Budweiser Kings of Football campaign set a bold example. By featuring women in a traditionally male-dominated sport, the campaign challenged gender norms and promoted inclusivity. It resonated deeply with audiences, generating widespread conversations about diversity in sports and culture.
As PR professionals, we must ensure that DEI is not an afterthought but the foundation of our messaging.
𝙎𝙤𝙪𝙧𝙘𝙚: 𝙀𝙙𝙚𝙡𝙢𝙖𝙣 𝙏𝙧𝙪𝙨𝙩 𝘽𝙖𝙧𝙤𝙢𝙚𝙩𝙚𝙧 2023 𝙛𝙤𝙪𝙣𝙙 𝙩𝙝𝙖𝙩 64% 𝙤𝙛 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨 𝙗𝙖𝙨𝙚 𝙥𝙪𝙧𝙘𝙝𝙖𝙨𝙞𝙣𝙜 𝙙𝙚𝙘𝙞𝙨𝙞𝙤𝙣𝙨 𝙤𝙣 𝙖 𝙗𝙧𝙖𝙣𝙙’𝙨 𝙥𝙤𝙨𝙞𝙩𝙞𝙤𝙣 𝙤𝙣 𝙨𝙤𝙘𝙞𝙚𝙩𝙖𝙡 𝙞𝙨𝙨𝙪𝙚𝙨