GENDER EQUALITY: A FOCUS ON WOMEN EMPOWERMENT IN AFRICA

As it is with many developing countries, the movement toward women’s empowerment in Africa is gradually gaining ground. Many communities still abide by the traditional family roles of women with three out of four households run by men. In this family structure, it is usually the responsibility of the women to care for the family […]

THE EFFECTS OF THE COVID-19 PANDEMIC ON GENDER EQUALITY

While most people’s lives and work have been negatively affected by the COVID-19 crisis, analyses have shown that, overall, women’s jobs and livelihoods were more vulnerable to the pandemic. The magnitude of the inequality is striking and research has proven that women’s jobs are 1.8 times more vulnerable to this crisis opposed to men’s jobs. […]

GENDER EQUALITY: THE GAP IN YOUTH EDUCATION AND EMPLOYMENT

Research reveals that there are 1.8 billion young people aged 10-24 in the world—the largest youth population ever. Of these, 600 million are girls and young women. Across the world, young women continue to face gender-based discrimination, marginalization and violence, including unequal access to education and opportunities for leadership and participation. The foundations for gender […]

ONLINE REVIEW MANAGEMENT: 5 WAYS TO MANAGE BAD ONLINE REVIEWS EFFECTIVELY.

Just as the name implies, Online Review Management can simply be put as managing online reviews to protect and strengthen the reputation of businesses or a brand. Online reviews matter as they help you build your brand, inform you of your customers/audience experiences and educate you on ways you can improve your product/service/brand. However, there […]

BENEFITS OF INFLUENCER ENGAGEMENT

Influencer marketing is pretty easy to understand. How this works is that you engage influencers who are popular within your target audience, they, in turn, spread the word about your product or service. One of the most common ways for influencers to spread the word about your product or service is through their social media […]