THE CRUCIAL IMPERATIVE OF CYBERSECURITY: SAFEGUARDING THE DIGITAL FRONTIER
In the digital age, data is often touted as the new gold. While this assertion is not far from the truth, it comes with a significant caveat—data is only as valuable as it is secure. The prevalence of cyber threats and data breaches has brought cybersecurity into the spotlight as an indispensable facet of our […]
PUBLIC RELATIONS AUDIENCES ARE HETEROGENEOUS, SO SHOULD THE MESSAGE
Emphasising the reality that Public Relations (PR) is all about influence can never be too much — and when we say influence, let’s say it like it is. Influence — not tricks, stunts, spinning of distortions. Public Relations has been the ‘Go-To’ for brands and individuals who need to earn the love of the public […]
THE ESSENCE OF MEDIA RELATIONS IN PR
The term “Media” simply refers to means of communication which has functions such as raising awareness, information dissemination, education, entertainment, socialization and agenda setting — all of which include oral, written and visual images. Media Relations on the other hand is a mutually beneficial relationship between a brand and a specific media outlet, which can […]
3 WAYS TO MAKE YOUR COMPANY’S NEWS NEWSWORTHY
There is a stark difference between news that is important to your company and its internal audience; and news that is important to your company’s external audience. Your internal audience may include employees and shareholders, while your target external audience might be new and existing customers or clients, the general public, those in your industry, […]
Six Emerging Public Relations Trends
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ successes. Which public relations trends can help your growth and development? These aspects of the job can be tough to master, yet they can help you get a running […]