THE POWER OF ETHICAL PR: BUILDING TRUST AND REPUTATION
In today's dynamic and interconnected world, public relations (PR) holds a pivotal role in shaping...
THE CRUCIAL IMPERATIVE OF CYBERSECURITY: SAFEGUARDING THE DIGITAL FRONTIER
In the digital age, data is often touted as the new gold. While this assertion...
PUBLIC RELATIONS AUDIENCES ARE HETEROGENEOUS, SO SHOULD THE MESSAGE
Emphasising the reality that Public Relations (PR) is all about influence can never be too...
THE ESSENCE OF MEDIA RELATIONS IN PR
The term "Media" simply refers to means of communication which has functions such as raising...
3 WAYS TO MAKE YOUR COMPANY’S NEWS NEWSWORTHY
There is a stark difference between news that is important to your company and its...
Six Emerging Public Relations Trends
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of...
PR PROFESSIONALS ARE NOT PERFECT
Learn to manage your expectations of PR professionals by not thinking they’re superhuman.Public relation is...
PROJECT MANAGEMENT SKILLS IN EFFECTIVE PUBLIC RELATIONS
Every organisation - big or small - needs public relations. In today’s digital world, intensive...
PUBLIC RELATIONS STRATEGIES – PERSONAL BRAND
JAMILLAH RAHMAAD SAYS: Your personal brand speaks for you, sometimes without even saying a word....
RUNNING EFFECTIVE PR CAMPAIGNS: 5 CORE TIPS FOR PR PROS
The advantages of running an effective PR campaign goes beyond attracting attention, creating awareness or...
The Thin line between Public Relations (PR) and Media Relations (MR)
The difference between public relations and media relations can be confusing. They sound similar and...
Importance Of Online Media Monitoring
Understanding what is happening around you is the first essential step to long-term success for...