Let’s talk about something we’ve all faced in the PR world
Whether it’s last-minute changes, unrealistic expectations, or the occasional meltdown, dealing with difficult clients is...
The Real Measure of Success : Volume Metrics vs. Value Metrics
Brands often fall into the trap of celebrating big numbers. "We hit 1 million impressions...
PR Works… Unless You’re Secretly Working Against It
When did our clients add “saboteur” to their names? No, seriously—when did that happen?You hire...
Key Performance Indicators (KPIs) for Measuring Content Success and Their Application in Nigeria
Key Performance Indicators (KPIs) serve as essential metrics that help brands assess their content’s impact,...
How PR is Driving Nollywood’s Global Recognition
Nollywood, Africa’s largest film industry, has experienced an unprecedented transformation in recent years, gaining recognition...
The Rise and Dominance of Short-Form Video in Content Creation
Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized content creation, capturing the attention...
PR Power Play: Why Networking is the Real MVP
Networking isn’t just a nice-to-have; it’s essential. The key component transforms cold calls into collaborations...
PR Trends 2025: The 10 Hottest Public Relations Trends
2025 is shaping up to be a year of significant change for the public relations...
Stand Out or Fade Out: The Power of Brand Uniqueness
As brand managers and content marketers, we often find ourselves in a competitive environment where...
Content vs. Personality Code: Finding the Right Mix
Dressed in a simple polka-dot palazzo pant and bold red top, legs crossed, she exuded...
𝐖𝐡𝐲 𝐃𝐄𝐈 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐞 𝐂𝐞𝐧𝐭𝐫𝐚𝐥 𝐭𝐨 𝐏𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲
Diversity, Equity, and Inclusion (DEI) isn't just a trend; it’s a necessity in modern PR....
Diversity in PR: Creating Inclusive Narratives that Reflect the Modern World
As brands communicate with increasingly diverse audiences, the importance of crafting inclusive narratives cannot be...