Visibility on the internet can be a critical success factor for your personal brand. Your brand makes you unique as a person, it is what differentiates you from the other individual. It is your beliefs and the driving factor behind the things you do.
When you see a company or your favourite celebrity on TV and feel attached to them, it is their personal brand that has created that sense of connection. That is personal branding in play.
Your personal brand sets you apart and lets people know that you have something to offer, something others do not have. A personal brand gives you the ability to reach for bigger opportunities.
People do business with people they know, trust and like. If people are not familiar with you, they might not do business with you. The first step of getting clients is having these potential clients know that you offer a certain kind or kinds of service. Next step is trust. Do your clients trust you? Getting known is one thing, another is gaining their trust. Without a personal brand, it might be difficult for people to trust you enough to do business with you. The last step is getting your clients to like you. Likeability is a huge plus in business, when customers/clients like you, they tend to purchase your services.
The world is getting more complicated with the advancement in tech and the explosion of users in the world of social media. If you do not position yourself as a brand and build a strong reputation for yourself you will get lost In the chaos. Do not seek to be the loudest voice in the room, be the one with the distinctive voice. In the world of social media, billions of users are cramming up for attention (the likes, tags, comments, shares, retweets etc). If you build your personal brand, you will be the go-to person amidst the struggle for attention. A personal brand helps you stand out!