Why Public Relations Professionals Are the Unofficial Ambassadors of Business
I found myself in a meeting, listening as my boss expertly navigated a delicate conversation. Her ability to address concerns and guide the discussion toward a productive outcome was impressive. Right there, I thought to myself, “She’d make an excellent ambassador for the United Nations.” It was a passing thought, but it started on my […]
Branding and PR: The Dynamic Duo for Business Success
Branding and PR work hand-in-hand to create a cohesive and compelling image for your business, attract and retain customers, and build a positive reputation in the industry. The Power of Branding Branding goes beyond just a logo and colour scheme. It’s the foundation upon which your entire business is built. A strong brand communicates your […]
Francophone Africa Business Summit (FABS) 2024: A Resounding Success in Fostering Economic Collaboration
The inaugural Francophone Africa Business Summit (FABS) 2024, organised by Epena Law, concluded on February 29th, 2024, at the Four Points by Sheraton Hotel in Lagos, Nigeria, Themed “Investing in Francophone Africa: Playbook and Opportunities,” marked a significant milestone in enhancing business synergies between Anglophone and Francophone Africa. The summit commenced with a warm welcome […]
THE CRUCIAL IMPERATIVE OF CYBERSECURITY: SAFEGUARDING THE DIGITAL FRONTIER
In the digital age, data is often touted as the new gold. While this assertion is not far from the truth, it comes with a significant caveat—data is only as valuable as it is secure. The prevalence of cyber threats and data breaches has brought cybersecurity into the spotlight as an indispensable facet of our […]
PR IN CORPORATE SOCIAL RESPONSIBILITY
It has been discussed on many platforms that the relationship between Corporate Social Responsibility (CSR) and Public Relations (PR) is a debate in perpetuity. For clarification purposes, CSR is simply a set of practices that organizations and individuals use to contribute their quota to the well-being of their immediate community. Corporate Social Responsibility programs need […]