PR MANAGERS AND JOURNALISTS: FRIENDS OR FOES?

The relationship between Public Relations practitioners and Journalists in the Nigerian media space can at best be described as edgy, mostly tinged with suspicion and mutual distrust. Since the media industry itself just like any other, is a microcosm of the Nigerian entity, understanding the roles of both the PR person and the Journalist is […]

WHY YOU NEED TO PAY ATTENTION TO YOUR PERSONAL BRAND

Visibility on the internet can be a critical success factor for your personal brand. Your brand makes you unique as a person, it is what differentiates you from the other individual. It is your beliefs and the driving factor behind the things you do. When you see a company or your favourite celebrity on TV […]

WORKING AS A CONTENT/COPYWRITER REMOTELY FOR A PR TEAM

For me to properly explain what I do as a copywriter, let’s start with a simple definition of what copywriting is. Copywriting is the simple process of writing promotional materials and copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues etc. Unlike news or editorial writing, the soul of copywriting is […]

THE IMPORTANCE OF PR FOR INDIVIDUALS AND ORGANISATIONS

Public relations (PR), is a popular term but a lot lack the basic understanding of what it truly means. Though many understand that PR is a gateway to building their marketing and enhance their online presence, only a few know the details of what PR involves, or why PR should take a bulk part of […]

THE ROLE OF DATA IN PUBLIC RELATIONS.

Data has overtime been introduced to every sector of work and business industry, the world over. It has shown how processed information can help guide in decision making as well as reporting, forecasting and generally gaining insights into pattern and experience. Big data allows companies to take a closer look at the effectiveness of their […]