WRITING – THE LIFE WIRE OF PUBLIC RELATIONS

Every individual and business has a story to tell, and learning how to use written words to share that message can have a huge impact on the success of that brand - writing is the life wire of public relations.  The role of PR is to ensure that the desired...

PUBLIC RELATIONS AND FOOTBALL

It is very likely that when you come across this headline, one or more of the following will come to mind: The English Premier LeagueManchester UnitedLiverpool FCLionel Messi & Cristiano RonaldoUEFA Champions LeagueWorld CupReal MadridBarcelona You would not be wrong to remember any or all of them. They have all...

ENHANCING CREATIVITY – FINDING WORK-LIFE BALANCE

For many, creating a work-life balance in their everyday activities seems almost impossible. We are often dragged into the fast pace of the current digital world which calls for consistent strive for excellence and efficiency at work and in our everyday business life.“All work and no play makes Jack a...

MUSIC PROMOTION DURING THE PANDEMIC

Music, just like any other product or brand is driven by promotions, and one of the timeless vehicles for promoting music has always been through human congregations like concerts, shows, religious gatherings, clubbing, partying, relaxing at lounges/bars/pubs or unwinding at events that bring humans together physically to share experiences.  The...

STAYING RELEVANT IN TODAY’S WORLD

The world has been thrown into a whirlwind of activities since the advent of social media, only, now it's moving at a much faster pace. There is pressure on brands to make some room in the public space and stay relevant in an ever-changing industry. Surely, as a brand, you...