Importance Of Online Media Monitoring
Understanding what is happening around you is the first essential step to long-term success for your brand. Media monitoring helps you to stay up-to-date with the latest trends without using up too much of your resources. Literally, Online media monitoring sprang out of traditional media monitoring (print, broadcast, wire). As such, it has been primarily used […]
WRITING FOR IMPACT: 5 IMPORTANT TIPS FOR EVERY WRITER
On a Friday, when I was in high school, my teacher walked into the class and said to me, “Chisom, I want you to write a story and submit it to me on Monday.” I did the task and submitted it as she directed. Little did I know that my story, which eventually won a […]
ENTERTAINMENT PR: THE BUKIHQ MEDIA WAY.
Entertainment PR is vast. It encompasses public relations that handles musicians, bands, celebrities and actors; basically anyone who works within the field of entertainment. Here’s an example: An artist signed with, say Universal is releasing an album. To promote and help sell the album, and to ensure that the artist’s doings are in the […]
GENDER EQUALITY: A FOCUS ON WOMEN EMPOWERMENT IN AFRICA
As it is with many developing countries, the movement toward women’s empowerment in Africa is gradually gaining ground. Many communities still abide by the traditional family roles of women with three out of four households run by men. In this family structure, it is usually the responsibility of the women to care for the family […]
THE EFFECTS OF THE COVID-19 PANDEMIC ON GENDER EQUALITY
While most people’s lives and work have been negatively affected by the COVID-19 crisis, analyses have shown that, overall, women’s jobs and livelihoods were more vulnerable to the pandemic. The magnitude of the inequality is striking and research has proven that women’s jobs are 1.8 times more vulnerable to this crisis opposed to men’s jobs. […]