PR PROFESSIONALS ARE NOT PERFECT
Learn to manage your expectations of PR professionals by not thinking they’re superhuman.Public relation is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost inhumanly perfect at their job […]
PROJECT MANAGEMENT SKILLS IN EFFECTIVE PUBLIC RELATIONS
Every organisation – big or small – needs public relations. In today’s digital world, intensive competition, image and reputation management. It is a prerequisite for businesses to set themselves apart from their competitors. Businesses who use the services of Public relations companies – smaller businesses might hire a PR firm while bigger businesses often have […]
PUBLIC RELATIONS STRATEGIES – PERSONAL BRAND
JAMILLAH RAHMAAD SAYS: Your personal brand speaks for you, sometimes without even saying a word. You need to build your credibility as a personal brand and show people why they should choose your services versus those of the business down the street. If you are most interested in protecting your most valuable asset in business […]
RUNNING EFFECTIVE PR CAMPAIGNS: 5 CORE TIPS FOR PR PROS
The advantages of running an effective PR campaign goes beyond attracting attention, creating awareness or complementing marketing/advertising strategies to building and sustaining both a positive and long-lasting reputation and relationship with both your internal and external publics. However, whether it’s an agency or an in-house department, PR campaigns are strategic and well-planned to achieve the […]
The Thin line between Public Relations (PR) and Media Relations (MR)
The difference between public relations and media relations can be confusing. They sound similar and even PR experts sometimes use them interchangeably. In fact, as more platforms of communication develop, the lines between the two are seemingly more blurred than ever. However, there are specific aspects that separate these communication terms and it’s important to understand […]