WRITING – THE LIFE WIRE OF PUBLIC RELATIONS
Every individual and business has a story to tell, and learning how to use written words to share that message can have a huge impact on the success of that brand – writing is the life wire of public relations. The role of PR is to ensure that the desired message positively reaches your target […]
PUBLIC RELATIONS AND FOOTBALL
It is very likely that when you come across this headline, one or more of the following will come to mind: The English Premier League Manchester United Liverpool FC Lionel Messi & Cristiano Ronaldo UEFA Champions League World Cup Real Madrid Barcelona You would not be wrong to remember any or all of them. They […]
ENHANCING CREATIVITY – FINDING WORK-LIFE BALANCE
For many, creating a work-life balance in their everyday activities seems almost impossible. We are often dragged into the fast pace of the current digital world which calls for consistent strive for excellence and efficiency at work and in our everyday business life.“All work and no play makes Jack a dull boy” is often the […]
MUSIC PROMOTION DURING THE PANDEMIC
Music, just like any other product or brand is driven by promotions, and one of the timeless vehicles for promoting music has always been through human congregations like concerts, shows, religious gatherings, clubbing, partying, relaxing at lounges/bars/pubs or unwinding at events that bring humans together physically to share experiences. The primordial need to congregate forms […]
STAYING RELEVANT IN TODAY’S WORLD
The world has been thrown into a whirlwind of activities since the advent of social media, only, now it’s moving at a much faster pace. There is pressure on brands to make some room in the public space and stay relevant in an ever-changing industry. Surely, as a brand, you are unique, however, being ”unique” […]