Why Less is More in 2024 Content Marketing

In the early days of content marketing, the mantra was “content is king.” The more content you produced, the more traffic you attracted, and the more leads you generated. But times have changed. Today’s audiences are bombarded with information from all sides. They’re no longer interested in wading through a sea of mediocre content. They […]

Why Purpose Driven PR is the Future for Nigerian Brands

For decades, PR has focused on crafting a positive image for companies. But in today’s Nigeria, there’s a growing expectation for brands to do more than just sell products. Consumers are looking for businesses that align with their values, that contribute to society, and that champion a greater good. This is where purpose-driven PR steps […]

Public Relations: Shaping How You’re Seen

Public relations (PR) is the strategic communication process that builds relationships between organisations and their public. It’s about influencing public perception, but not through direct advertising. PR focuses on earning trust and credibility through unpaid or “earned” media placements, like news articles, social media mentions, or positive word-of-mouth. Here’s a deeper dive into what PR […]

Hitting Play: Why Video Content is Taking Center Stage

In today’s fast-paced digital world, capturing and keeping attention is a constant battle.  This is where video content comes in, emerging as a true powerhouse in communication.  But what exactly is driving this surge in video’s importance? Let’s delve into the reasons why video content is no longer just an option, but a strategic necessity […]

Combating the Fake News Frenzy: How Nigerian Communicators are Fighting Misinformation

Nigeria, a nation brimming with energy and innovation, also faces a significant challenge: the spread of fake news and misinformation online. This “infodemic” erodes trust, disrupts social cohesion, and can even have real-world consequences. But Nigerian communication professionals are rising to the challenge, developing strategies to combat fake news and empower citizens to be discerning […]