DIGITAL ARTIST, ANTHONY AZEKWOH BRINGS HIS STORIES TO LIFE THROUGH VISUAL ARTS!
Like a pencil in the hand of the creator, self-taught Digital artist and author, Anthony Azekwoh has proven himself to be a master of the visual Arts! At the age of 22, this young creative whose distinctive art style creates captivating mystical worlds where his characters are brought to life, shone brightly at one of […]
PUBLIC RELATIONS AUDIENCES ARE HETEROGENEOUS, SO SHOULD THE MESSAGE
Emphasising the reality that Public Relations (PR) is all about influence can never be too much — and when we say influence, let’s say it like it is. Influence — not tricks, stunts, spinning of distortions. Public Relations has been the ‘Go-To’ for brands and individuals who need to earn the love of the public […]
THE ESSENCE OF MEDIA RELATIONS IN PR
The term “Media” simply refers to means of communication which has functions such as raising awareness, information dissemination, education, entertainment, socialization and agenda setting — all of which include oral, written and visual images. Media Relations on the other hand is a mutually beneficial relationship between a brand and a specific media outlet, which can […]
3 WAYS TO MAKE YOUR COMPANY’S NEWS NEWSWORTHY
There is a stark difference between news that is important to your company and its internal audience; and news that is important to your company’s external audience. Your internal audience may include employees and shareholders, while your target external audience might be new and existing customers or clients, the general public, those in your industry, […]
Six Emerging Public Relations Trends
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ successes. Which public relations trends can help your growth and development? These aspects of the job can be tough to master, yet they can help you get a running […]