Why Public Relations Professionals Are the Unofficial Ambassadors of Business
I found myself in a meeting, listening as my boss expertly navigated a delicate conversation. Her ability to address concerns and guide the discussion toward a productive outcome was impressive. Right there, I thought to myself, “She’d make an excellent ambassador for the United Nations.” It was a passing thought, but it started on my […]
Can We Really Quit Social Media in 2025? A Social Media Manager’s Honest Reflection
As a social media manager, I can’t lie; sometimes, social media is exhausting. Don’t get me wrong, I love my job. But there are days when I just want to disappear from every platform for a month. It feels like a never-ending loop: scrolling for hours, digging for the latest news, and chasing trends just […]
Let’s talk about something we’ve all faced in the PR world
Whether it’s last-minute changes, unrealistic expectations, or the occasional meltdown, dealing with difficult clients is part of the job. But here’s the thing—it doesn’t have to be a nightmare. In fact, handling tough clients can be an opportunity to showcase your professionalism, build trust, and even strengthen the relationship. Here are 5 tips I’ve learned […]
The Real Measure of Success : Volume Metrics vs. Value Metrics
Brands often fall into the trap of celebrating big numbers. “We hit 1 million impressions this month!” sounds impressive right, but what does it really mean for revenue, brand growth, or customer loyalty? This is where the battle between Volume Metrics and Value Metrics comes into play. First Let’s Understand Volume vs. Value Metrics Volume […]
PR Works… Unless You’re Secretly Working Against It
When did our clients add “saboteur” to their names? No, seriously—when did that happen?You hire a PR agency and pay money for strategy, visibility, and reputation management. The team gets to work, holds meetings, drafts plans, secures opportunities and then, you do nothing. Nada. Silence. Not even an emailAnd let’s not forget the ones who […]