In these continually trying times the world over, the health pandemic COVID-19 has elevated and opened up new dimensions to reaching new heights in entertainment. For Trace, this has not deterred the continuous creation of sensational editorials and are therefore proud to announce ground-breaking new content for its consumers. In Trace’s mission to empower and connect artists, fans and brands worldwide, leveraging Afro-urban entertainment, their audience and influence have widened through a mix of new and existing services in Music and Entertainment.

In order to stay updated with what Trace has been up to, Trace is proud to share its list of editorial contents: Proudly sponsored by Patricia, Trace Mint is an editorial that gives you the best insight into the new generation of Nigerian Talents.

With the ever-growing traction in Afrobeats, Trace in sponsorship with LG brings that ‘Afrobeat’ party to your living room on a daily basis, hence introducing the ColorsXStudio show which features your music favourites performing some of their smashing hits just for you. Artistes who have performed on the ColoursXStudio platform include Nigerian singer, songwriter and rapper, Rema. Having released a trio of fantastic EP’s, the Nigerian star performed a special COLORS ENCORE of previously unreleased single ‘Fame’.Reggae-dancehall singer and songwriter,

Patoranking is another artiste who for his COLORS performance, shared a smooth and breezy performance of ‘Feelings’, a stand out track as he laid down his delectably silky vocals.

Other Trace offerings are TakeOver, where the best artists around the world are highlighted; TakeOver carries you along on what they’ve been and they are up to and also share their favourite songs. The next innovation is a one-hour Playlist of the best and latest videos, sponsored by Trophy and Budweiser, that airs every day of the week while Twitter yarns is a creative editorial that gets artistes and entertainers to react to first hand funny, controversial and opinion tweets about them from their followers, fans or foes. Trace launches a new campaign with Your Voice, which allows you share your thoughts about any and every issue that’s a concern to you which potentially gets aired on the Trace channel on the condition that you participate in submitting the best video. Trace is serious when it says it’s got you covered this period and they mean business when they also say ‘Trace Dey for You’. Through the years, the Trace team has always searched for new ways to break new grounds and this new dawn of explosive digital entertainment brought about by the drawbacks of the global COVID-19 pandemic has one again, soared above it all, proving that Trace is a cut above the rest in terms of digital entertainment creativity.

ABOUT TRACE Launched in 2003 and originating from an iconic magazine, Trace has grown into an Afro-Urban cultural entertainment force with 350 million fans and a mission to empower and uplift young people globally. Trace media, digital, entertainment, and education platforms are available in 162 countries and are segment leaders in Africa, Brazil, France, UK, the Caribbean, and the Indian Ocean.

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