The growth of a business is mostly dependent on three important factors; exposure, customers, and revenue. Most small and medium scale businesses and brands, and surprisingly, some old enterprises, lack these factors. 

Wikipedia defines Search engine optimization (SEO) as the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Invariably, SEO can help spread awareness about a brand to customers faster when information about such a brand is put on the internet.

PR campaigns employ the use of strategic messages to communicate with one’s audience and successfully reach set goals and objectives. Good use of PR campaigns can also be pivotal to the creation of awareness and draw the attention of customers and possibly investors. It can then be said that the combination of PR and SEO will help put any business at a vantage point for success.

These three steps can help in charting a course for the successful voyage of any brand.


A brand that must succeed must have content that is of value that will improve the brand’s reputation on the internet. There is absolutely no point in producing and promoting press releases that are poorly written. PR and SEO can work closely in building your brand’s credibility and search visibility when you produce and promote relevant and valuable content. 


You can build your online reputation by combining SEO and PR strategies. With a great SEO campaign, you get to the top of search results. To achieve this, you can get high-quality links by sharing content and creating online articles both on social media and websites with high domain authority. The more external links you can generate from credible websites, the higher your websites will rank in the search engine results page (SERPs) and this means that more customers will find you. 


Businesses need exposure to increase their outreach. Trust is an expensive currency online and people have very little of it to spare. If customers do not trust your brand, then they won’t use your services. How then do you create brand awareness?. You need to have a brand name, logo, and content on the internet and build a reputation for being an expert in your field. You can also use PR strategies to connect with your audience on various social media platforms and simultaneously use SEO to include relevant keywords, hashtags, and links in your content. Once your audience sees that you are recognizable and a brand they can trust, they’ll start using your services.

Written by: Asoegwu, Kingsley.

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