WHY YOU NEED TO PAY ATTENTION TO YOUR PERSONAL BRAND
Visibility on the internet can be a critical success factor for your personal brand. Your brand makes you unique as a person, it is what differentiates you from the other individual. It is your beliefs and the driving factor behind the things you do. When you see a company or your favourite celebrity on TV […]
WORKING AS A CONTENT/COPYWRITER REMOTELY FOR A PR TEAM
For me to properly explain what I do as a copywriter, let’s start with a simple definition of what copywriting is. Copywriting is the simple process of writing promotional materials and copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues etc. Unlike news or editorial writing, the soul of copywriting is […]
THE IMPORTANCE OF PR FOR INDIVIDUALS AND ORGANISATIONS
Public relations (PR), is a popular term but a lot lack the basic understanding of what it truly means. Though many understand that PR is a gateway to building their marketing and enhance their online presence, only a few know the details of what PR involves, or why PR should take a bulk part of […]
THE ROLE OF DATA IN PUBLIC RELATIONS.
Data has overtime been introduced to every sector of work and business industry, the world over. It has shown how processed information can help guide in decision making as well as reporting, forecasting and generally gaining insights into pattern and experience. Big data allows companies to take a closer look at the effectiveness of their […]