PROJECT MANAGEMENT SKILLS IN EFFECTIVE PUBLIC RELATIONS
Every organisation – big or small – needs public relations. In today’s digital world, intensive competition, image and reputation management. It is a prerequisite for businesses to set themselves apart from their competitors. Businesses who use the services of Public relations companies – smaller businesses might hire a PR firm while bigger businesses often have […]
COUNTDOWN TO ‘PHILOMENA’ LIVE IN PH STARRING MONALISA CHINDA, CHARLES INOJIE, FRANCIS DURU, OTHERS
K’Ike Productions Ltd, a theatre-focused production company, is shutting down Port Harcourt, the Rivers State capital from February 11 till 14 with a stage play, ‘PHILOMENA’, featuring heavyweights of Nollywood, Charles Inojie, ‘Lucky Johnson’ in popular television comedy, ‘The Johnsons’, Monalisa Chinda, Nollywood A-Lister and talk show host, Francis Duru, Ejike Asiegbu, Don Kester, Tammy Abusi and a host of others. The stage […]
RUNNING EFFECTIVE PR CAMPAIGNS: 5 CORE TIPS FOR PR PROS
The advantages of running an effective PR campaign goes beyond attracting attention, creating awareness or complementing marketing/advertising strategies to building and sustaining both a positive and long-lasting reputation and relationship with both your internal and external publics. However, whether it’s an agency or an in-house department, PR campaigns are strategic and well-planned to achieve the […]
The Thin line between Public Relations (PR) and Media Relations (MR)
The difference between public relations and media relations can be confusing. They sound similar and even PR experts sometimes use them interchangeably. In fact, as more platforms of communication develop, the lines between the two are seemingly more blurred than ever. However, there are specific aspects that separate these communication terms and it’s important to understand […]
Importance Of Online Media Monitoring
Understanding what is happening around you is the first essential step to long-term success for your brand. Media monitoring helps you to stay up-to-date with the latest trends without using up too much of your resources. Literally, Online media monitoring sprang out of traditional media monitoring (print, broadcast, wire). As such, it has been primarily used […]