THE POWER OF ETHICAL PR: BUILDING TRUST AND REPUTATION
In today’s dynamic and interconnected world, public relations (PR) holds a pivotal role in shaping how organizations are perceived by their target audiences. PR practices have evolved significantly in recent years, with one of the most profound shifts being the rise of ethical PR. Ethical PR places a strong emphasis on transparency, authenticity, and responsible […]
EXCITING ANNOUNCEMENT: CREAM PLATFORM AND PARALLEX BANK INTRODUCE “BID OF THE WEEK” FEATURE, OFFERING PRIZES FOR ASPIRING BIDDERS
Creative, Reality, Entertainment, Arts and Music (C.R.E.A.M) Platform, a network of cultural and creative enterprises, is excited to announce its partnership with Parallex Bank, a renowned financial institution, to introduce an exciting new feature known as “Bid of the Week” (BOW). This collaboration aims to offer participants the chance to win incredible prizes such as […]
PUBLIC RELATIONS AUDIENCES ARE HETEROGENEOUS, SO SHOULD THE MESSAGE
Emphasising the reality that Public Relations (PR) is all about influence can never be too much — and when we say influence, let’s say it like it is. Influence — not tricks, stunts, spinning of distortions. Public Relations has been the ‘Go-To’ for brands and individuals who need to earn the love of the public […]
THE ESSENCE OF MEDIA RELATIONS IN PR
The term “Media” simply refers to means of communication which has functions such as raising awareness, information dissemination, education, entertainment, socialization and agenda setting — all of which include oral, written and visual images. Media Relations on the other hand is a mutually beneficial relationship between a brand and a specific media outlet, which can […]
3 WAYS TO MAKE YOUR COMPANY’S NEWS NEWSWORTHY
There is a stark difference between news that is important to your company and its internal audience; and news that is important to your company’s external audience. Your internal audience may include employees and shareholders, while your target external audience might be new and existing customers or clients, the general public, those in your industry, […]